Bay Market Kitchen
Đ¡reative Fields
Conceptual, design, branding, and operations
Client
Bed Bath & Beyond
Located inside a post-industrial waterfront building in Sunset Park, Brooklyn, the Bay Market Kitchen food hall was created as an amenity at the center of retail stores Bed Bath & Beyond, Cost Plus World Market, buybuy Baby, and Harmon Face Values. Offering a fuller, richer, and more memorable shopping experience for the community, customers had numerous choices for food and drink made with responsibly sourced ingredients, locally brewed beer, fair-trade coffee roasted in Brooklyn, organic ice cream, a fully equipped demo kitchen, and more.
Bay Market Kitchen served made-to-order casual American cuisine inflected with local tastes. Customers shopping at Bed Bath & Beyond or World Market can take a break for lunch, a beer, or a quick snack.
Enhancing the retail shopping experience, the Market Coffee bar served up coffee and espresso bevs from beans roasted by Brooklyn-based Partners Coffee – responsibly sourced and roasted in Williamsburg, Brooklyn.
A wider view of the Bay Market Kitchen restaurant
The branded growler and wine display
The Food Pod serving organic Blue Marble ice cream, made in Brooklyn, + shakes, cakes, waffles and more . . .
A close-up of the painted detail on the facade of the food pod counter
Sweet potato fries and The Kingsboro Burger made with Pineland Farms grass-fed beef from Gloucester, Maine
Growlers to go. We sourced local craft beer for the taps, from Brooklyn Brewery, Greenport Harbor Brewing, Coney Island Brewing, Five Boroughs Brewing and more . . .
The Buttermilk Channel Crispy Chicken Sandwich with a Flower Power IPA from Ithaca Beer Co.
The Bay Market Kitchen brand collateral reflects the original character of the Bush Terminal (aka Industry City) built in 1890.
Noms to go!
A morning perk with some latte art, made with Partners Coffee, roasted in Brooklyn
Breakfast sandwiches at the coffee bar
Elote Corn (Mexican Street Corn), a seasonal side.
Branded collateral
Iced latte to-go!
In addition to draft beer, bottles and cans round out the offering, as shown on this hand-lettered blackboard.
Dairy-free in your coffee shown on one or many hand-drawn signs
A Five Boroughs Brooklyn NY Pilsner growler pour!
The Buttermilk Crispy Chicken Sandwich on an Eli's brioche bun
Waffle pops at the Food Pod!