Side Trip New York

We create and produce content, shaping brand narratives through inventive design to build powerful connections between our clients and their audiences.

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Our Services

01.

Ideation & Oversight

02.

Art Direction

03.

Brand Strategy

04.

Design

05.

Branding

06.

Editorial Content

07.

Print

08.

Photography

09.

Website Design

10.

Interior Design

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Paul Millman

Founder & CCO

Paul Millman’s creative ideation, development, and oversight – is rooted in consumer experience and understanding. He creates and portrayes brands in content-driven industries, focusing on creative concept development, brand strategy, branding, design, and production. His visionary approach has shaped brand narratives and built meaningful connections between his clients and their audiences.
 
Millman honed his inspired flair for content, editorial leadership, and business operations early in his career at The Onion, leading to the production of award-winning digital media, consumer publications, podcasts, and other creative content. And his 10-year+ tenure as creator and editor-in-chief of Array Magazine further heightened his reputation in the creative content development and publishing sector.
 
F&B ventures in New York City include development of unique in-store amenities for such high-profile companies as Virgin Group, Equinox Fitness, and Bed, Bath & Beyond. Millman’s projects at SideTrip have included branding and marketing for the “True Love Forever” immersive theater experience, interior and graphic design for Albany Park Theater’s “Port of Entry” show, and iOS app concept, design, development, and marketing for the award-winning “Animal Alphabet.”